You may have noticed that our logo in the top corner of our website and profile pictures on our Facebook, Instagram and LinkedIn accounts look a little different each month. At White Whale Web Design, we love websites, advertising and search engine optimization, but we also believe we are driven towards a greater purpose. In addition to inspiring others to realize a lifestyle that inspires them, we are also proud believers in preserving our home planet earth and living in harmony with the all that make up our magnificent eco-system.
In December of 2019, we made a commitment to express our beliefs through our branding each month. Whether it be our commitment to inspiring people with our Goals theme in January or our promotion of earth-centered values with our Earth Day theme in April, our goal is simple; we want to share what drives us and why we get out of bed in the morning to do what we do. Below is an up-to-date description of our logos each month and our values that are represented though them.
January, being the first month of the year, is all about starting new. Many people set New Year’s Resolutions, but few manage to complete them, so 2020 is the year of creating new GOALS. Goals are Specific, Measurable, Attainable, Realistic and Timely commitments we make to exceed a specific achievement. We believe in constantly challenging ourselves, our brand and our clients to not only meet goals, but to exceed them. So, January is our annual commitment to making goals and creating a plan to exceed them!
At our core, we are animal lovers. Whether it be our young lab-mix rescue Charleston, an 80-pound dog that thinks he is the center of the universe or the beluga whales we represent in our company name, we love to see animals not only thriving but happy and safe too. February is our commitment to protecting all animals and their habitats so humans and animals can continue to co-exist in harmony for centuries to come.
In solidarity with the Word Wildlife Fund and over 180 countries around the world, we dedicate our March theme to Earth Hour. Celebrated on March 28 at 8:30pm, Earth Hour is a symbolic lights-out event celebrated by individuals and businesses around the world by doing one simple thing: turning off the lights. Over the last decade, Earth Hour has become a global grassroots movement to promote positive environmental impact and major legislative changes.
If you haven’t noticed already, we dedicate a lot of our months to celebrating and protecting Earth and with Spring upon us, there is no better time to celebrate the planet we depend on for life, happiness and purpose. 2020 has surprised civilization with a different threat to what we hold dearly: COVID-19. We have been introduced to a different world where humans are bound to the structures they live in and animals are free to explore and wander through the streets. To celebrate Earth Day 2020, all month long we shared positive stories of humans helping humans, natures reaction to COVID-19’s occupation of the human race and animals, well just being animals. All stories building up to Earth Day 2020 on April 22.
Martin Luther King once said “We must use time creatively, in the knowledge that the time is always ripe to do right.” In solidarity with our friends, clients and businesses around the world we are committed to standing up and supporting the Black Lives Matter movement. Through the end of 2020 our logo will remain “muted” as a representation of our support for all of those who are actively sacrificing their health, lifestyle and livelihood to support equal rights and equal justice for all.