Our Approach To Marketing | White Whale Web Design
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Our Approach

A Different Kind of Marketing

Strategic Marketing is the combination of the creativity of design and the ingenuity of data analysis. Most of the time, a website is one of the single most recognizable branding platforms a business owns. Often times, creative agencies fall short of designing unique websites that are custom made to propel businesses into organic and stable growth. By looking at marketing from a strategic perspective, we are able to design websites that correlate with real world industry trends and marketing psychology.

Strategic Marketing

Our Approach

Our Approach

Websites

We believe that as humans we interact with websites differently based on industry, product value, brand value, popularity and ease of use. We approach website design by first understanding the vision and goals for the website. Then we dig into local, regional, national and international market trends to gain an in-depth understanding of how the market interacts with websites like yours. Then we compare that data with the data gathered by the current website’s Google Analytics if available to complete the analysis. Finally, we build a website based on industry trends, search engine optimization best practices and the vision and goals of your company.

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Search Engine Optimization

Search Engine Optimization is our bread-and-butter. We approach Search Engine Optimization with strategy and data analysis. First, we analyze mass industry data trends locally, regionally, nationally and internationally. We use this data to understand how the market interacts with websites similar to yours and record the most valuable data points. Then we create a full strategy based on the best of industry trends to increase your chances of ranking higher, faster.

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What Is Search Engine Optimization
Reports & Analytics

Reports & Analytics

We believe in complete data transparency, so we have created a proprietary processes to create easy-to-understand, fun-to-read reports that give you insights to how your website is performing on the internet. Based on your needs, we will also create customized monthly reports to highlight the in-depth information you need to make your business a success.

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Search Engine Marketing

Search Engine Advertising is a valuable extension for any business wanting to build a revenue generating funnel with minimum risk. We approach Search Engine Advertising with the same strategic process we build our websites and SEO plans out of. We first analyze the market to gain an understand of the most recent digital marketing trends specific to your industry. Next, we analyze your website in order to determine key target demographic data, website traffic trends and website conversion trends. Finally, we use all of this data to create a unique strategy aimed to get your website in front of your ideal customers while staying within your budget.

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Search Engine Marketing
Social Media Advertising

Social Media Advertising

Social Media Advertising is one of the fastest ways to gain brand recognition and build an online following. We approach Social Media Advertising by first gaining an understanding of how the market interacts with your specific industry across social media. Then we build a strategy based on industry data and your company’s unique business needs and goals aimed to get your brand in front of your ideal customers.

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Ready To Find Out What
Makes Strategic Marketing Different?

Google Mobile Certification
Google AdWords Certification
Google Analytics Certification
SEM Rush Digital Marketing Certification