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Our Answers To Your
Frequently Asked Questions

Our Company

What is White Whale Web Design?

White Whale Web Design is a Strategic Marketing Company that focuses on bringing fast, innovative marketing technology to small businesses at affordable prices. Privately owned by Martin William Harvey, White Whale Web Design’s purpose is to help small business owners grow their company through the latest marketing strategies, strategic websites, organic website growth and digital advertising.

What makes White Whale Web Design different?

White Whale Web Design is a Strategic Marketing Company that focuses assisting business owners with their digital marketing needs. Our Strategic Marketing Mindset foundation separates our company from “graphic-design-based” marketing agencies. We believe that strategy must be the core of any successful small business marketing plan.

Learn More About Our Strategic Marketing Mindset

What is Strategic Marketing?

Strategic Marketing is the powerful engine that propels regular marketing beyond the stars and into truly sustainable business marketing success. Strategic Marketing is the planning, budgeting, goal-setting and evaluating that accompanies traditional marketing services from website development to digital advertising. We use our Strategic Marketing Mindset as a foundation for all of our services.

Learn More About Our Strategic Marketing Mindset

How do you determine the goals for my marketing?

All businesses are unique in how they think, plan, act and measure their company’s success. With that in mind, we adapt our Strategic Marketing Mindset to each client’s needs and budget, then we create goals in partnership with the business to increase the chances of reaching a successful outcome.

How do you measure client success?

Like our client’s goals, client success is unique to the business we are partnering with. Some clients have a goal of reaching more people with their brand, while others have a goal to rank higher on search engines such as Google. Based on each client’s unique goals we help our them not only create marketing goals that complement their business goals, but we also help them achieve them through our strategy focused services.

Learn More About Our Services

Who owns White Whale Web Design?

White Whale Web Design is privately owned by Martin William Harvey. Martin found White Whale Web Design in February 2018 after witnessing first hand how far behind technology the small business market was and how marketing companies were contributing to this problem. Determined to provide a solution to small businesses, Martin created model that would allow small businesses to obtain the latest marketing technology without the inflated price.

Where is White Whale Web Design located?

White Whale Web Design is located in Charleston, South Carolina with a remote location servicing Augusta, GA. Being based in Charleston allows our team the ability to serve countless clients across the United States remotely and digitally.

Learn More About Our Pod

What services does White Whale Web Design offer?

At White Whale Web Design, we specialize in growing small businesses across the United States. All of our services are based on Our Strategic Marketing Mindset and include:

Custom Website Design & Development Website Management Organic Website Growth Search Engine Marketing Social Media Advertising

Why White Whale?

Beluga Whales (commonly referred to as White Whales) are symbolic to the values we believe in as a company. White Whales are among the most loyal, happy, flexible, and intelligent animals in the ocean. They dwell in the waters of the Arctic far from civilization, gliding under glaciers with their family (commonly referred to as Pods), sometimes a thousand strong.

White Whale Web Design also odes to the White Whale by being an environmentally friendly business with active Environmental Commitments including reducing our carbon footprint, giving to environmentally focused charities and volunteering with local environmentally focused organizations.

Learn More About Our Environmental Commitments

What is White Whale Web Design’s Purpose?

The Purpose of White Whale Web Design is to empower entrepreneurs and leaders to overcome marketing obstacles with innovative, authentic and transparent marketing solutions.

How We Do This

What is White Whale Web Design’s Mission?

We strive to fulfill our Purpose by creating exceptional products, producing quality data-driven results, providing purposeful free educational tools while always respecting the needs of our clients, their vision and their unique purpose.

Our Vision

What is White Whale Web Design’s Vision?

We are committed to creating smarter, empowered and successful businesses and organizations through intelligent Strategic Marketing.

What certifications does White Whale Web Design have?

We believe that businesses deserve a higher standard when it comes to their marketing. That’s why we hold 14 Marketing Certifications and counting! Here is what we are certified in:

- Google Data Analytics Certification
- Google Business Certification
- Google YouTube Certification
- Google Digital Transformation Certification
- Google Digital Sales Advertisement Certification
- Google Search Engine Advertisement Certification
- Google Shopping Advertisement Certification
- Google Display Advertisement Certification
- Google Video Advertisement Certification
- Google Mobile Advertisement Certification
- Bing Advertisement Accreditation
- SEMRush Pay-Per-Click Certification
- SEMRush Technical SEO Certification
- HubSpot Content Marketing Certification

We are currently working on achieving our:

- Google Partner Badge
- Facebook Blueprint Certification
- Shopify Expert Certification

We renew all of our certifications every year to remain sharp and vigilant to improved marketing strategies and new opportunities to help our clients grow.

View Our Certificates

Who are some of White Whale Web Design’s clients?

Our clients range from solo-entrepreneurs to internationally recognized franchises. Our clients are located across the United States from Boston, Massachusetts to Wichita, Kansas and beyond.

Our clients are typically business owners that have to desire to achieve long-term success through hard work and patient strategic processes.

View Our Work

Are any of your services outsourced?

All of our Strategy, Website Design & Development, Website Management, Organic Website Growth and Digital Advertising is completely executed in-house at our Charleston, South Carolina location.

In 2019, we found the White Whale Affiliate Program a Strategy focused network of small businesses who believe in the same purpose as we do and are committed to providing quality products and services to the businesses we serve. The White Whale Web Design Affiliate Program provides us with an opportunity to diversify the resources we have on hand to accomplish the goals and purpose of our clients. Services that are currently apart of our Affiliate Program are Logo Design, Social Media Content Management and Blog Copywriting Management.

What is the White Whale Web Design Affiliate Program?

In 2019, we found the White Whale Affiliate Program a Strategy focused network of small businesses who believe in the same purpose as we do and are committed to providing quality products and services to the businesses we serve. The White Whale Web Design Affiliate Program provides us with an opportunity to diversify the resources we have on hand to accomplish the goals and purpose of our clients. Services that are currently a part of our Affiliate Program are Logo Design and Blog Copywriting Management.

Our Affiliate Program requires our partners to apply and interview for our network and must provide reviews, samples of work, and maintain a least 4.0 Google Review and Facebook Review rating to be considered and be based in the United States of America.

What are the requirements for businesses to be apart of the White Whale Web Design Affiliate Program?

Our Affiliate Program requires our partners to apply and interview for our network and must provide reviews, samples of work, and maintain a least 4.0 Google Review and Facebook Review rating to be considered and be based in the United States of America.

Who will I be working with on a regular basis?

Unlike large Marketing Agencies, at White Whale Web Design we modeled our business so you are only interacting with one person. You will be working directly with Martin William Harvey on all of your digital marketing needs.

What are the goals of White Whale Web Design?

Each year we create goals for our business, just like we encourage our clients to do with their yearly business plans. We are big believers in transparency, so we make our goals available for you to see.

View Our 2020 Goals

What can we do to get FAST marketing results?

Fast Marketing Results are the result of short-term marketing strategies and rarely lead to long-term business success. For this reason, we don’t believe in advertising that we can “bring you out-of-this-world marketing results” in 30, 60 or even 90 days.

With that said, some types of Strategic Marketing deliver results faster than others. These services typically include our Digital Advertising services that actively reach out to new audiences and introduce them to your brand, product and/or services.

Learn More About Digital Advertising

Do you create logos?

Unfortuantly, we do not specialize in designing logos, however we know some great graphic designers who would love to help you!

Do you do Social Media Content Marketing?

At White Whale Web Design, we provide Social Media Advertising services and Social Media Content Marketing Consulting, however we do not create Social Media Content for you but we know great people who do and would be happy to connect you to them!

Social Media Growth Pricing Social Media Advertising Pricing

Do you do Email Marketing services?

We do not currently offer Email Marketing Services or provide the service through our Affiliate Program.

What information do you collect and keep on file from me?

We conduct our business in accordance to the GDPR (link) and CCPA (link) Privacy Regulations. We collect information you provide such as Name, Address, Phone Number, Email Address, Website URL and any Usernames or Passwords you provide us with. Once services have been completed, we remove all of your usernames and passwords from our database.

Read Our Privacy Policy

What is the Strategic Marketing Mindset?

The Strategic Marketing Mindset is the process we developed to help our clients create a solid long-term marketing strategy for their business. Core principles of the Strategic Marketing Mindset include:

- Purpose, Mission & Vision
- Target Audience Identification
- Competitive Analysis
- Unique Value Proposition
- Identifying Sales Outlets
- Brand Identity
- Creating Attainable Goals
- Budgeting for Success
- Tracking Meaningful Progress
- Evolving Strategy

Learn More about The Strategic Marketing Mindset

How will developing the Strategic Marketing Mindset help me grow my business?

The Strategic Marketing Mindset involves the core principles needed to create a sustainable marketing strategy. Many of the principles we consider important to marketing are also important to creating a business plan. Like a business plan, the Strategic Marketing Mindset is a roadmap that can be reviewed and relied upon when actively running a business.

How do I develop the Strategic Marketing Mindset?

Any business owner can access the principals of our Strategic Marketing Mindset, however ensuring that they make sense from a marketing sustainability perspective is where we excel. All of our services are priced to include the Strategic Marketing Mindset within them, so whether we are building you a website, helping you grow it or advertising on behalf of your business, we will perform and review the Strategic Marketing Mindset with you before developing your customized product.

How do we create a Strategy?

We use data, your brand knowledge and our marketing expertise to create your unique marketing strategy. We use our Strategic Marketing Mindset as the structure for every strategy.

What if I live remote? How does that change the Strategy service?

It doesn’t! We work with business owners across the United States and conduct meetings and strategy session via phone or video depending on the preference of our clients. We never intended on White Whale Web Design being a brick-and-mortar business only accessible to locals, our goal has always been to help business owners no matter their location.

At what point should I start thinking about a Marketing Strategy?

A marketing strategy should ideally be created right after the business plan has been developed. We recommend this because the fundamental vision of the business, at this point, is at its freshest. However, a marketing strategy can be created at any point within the life cycle of a business. If you are planning on investing in a website, SEO or advertising then having a strategy in place beforehand is absolutely essential.

Why should I have a Marketing Strategy before designing a Custom Website or doing Digital Advertising?

Websites and Digital Advertising can be a hefty investment for any business. Having Websites re-designed and Digital Advertising redone because of lack of strategy can be even heftier. That’s why we build strategy into all of our services because it’s not worth developing a product without it.

How will my Marketing Strategy tie in to my Business Goals?

A Marketing Strategy should always tie into the goals of the business and the business should always have goals for their marketing. When developing your Strategic Marketing Strategy, we will help you create goals for your marketing and then help you work to exceed those goals.

What is a Custom Website?

The term Custom Website is broadly used in the marketing community to describe any website that is not exactly like another. We believe the term means something different. When we say we build Custom Websites, we mean that all of our websites are built 100% from custom code with no dashboards, templates or default content to slow it down. All of website (apart from eCommerce) are built with user-first Accelerated Mobile Pages (AMP) technology, Voice Optimization, Search Engine Optimization and pure HTML/CSS code. When we say “Custom Websites” we mean it.

What platforms do you build Custom Websites on?

All of our websites are built with custom code with no WordPress, Wix, or Squarespace dashboards. Our eCommerce websites are built custom in the Shopify Platform, complete with detailed instructions on how to manage products, services, shipping and more.

What makes a Custom Website different than a WordPress website?

Our Custom Websites don’t rely on dashboards to function. We believe there are very few situations where WordPress is the ideal choice for a website because of its lack of Search Engine Optimization functionality and growth potential. Most small business websites are built with WordPress templates making them easy for marketing agencies to build, however through our studies we do not believe that WordPress is the best option for business growth, so we choose not to build in it.

How much do Custom Websites cost?

Prices for websites are dependent on the size of the website and functionality needs of the business. However, most small business websites fall between $4,000 and $6,000 per website and $5,000 - $7,000 for eCommerce sites. All of our websites include customized marketing strategies, website design, website development, testing, search engine optimization, AMP technology, voice optimization and privacy code.

What do I get with my Custom Website package?

All of our websites include customized marketing strategies, website design, website development, testing, search engine optimization, AMP technology, voice optimization and privacy code.

How do you host Custom Websites?

We do not offer hosting services through White Whale Web Design and we do not refer hosting services based on referral perks for our company. We recommend a specific hosting company and package based on the client’s unique website needs. We do this because all websites have different needs, small websites don’t need the bells and whistles of large hosting packages and large eCommerce websites need more than just the basics.

How do you determine the Goals for my Custom Website? Do you work with our goals?

We work with you to develop the goals of your website during the Strategy process. If your business has specific goals you want to meet, then we will develop your strategy around those targets.

Who creates the content for my Custom Website?

We believe that a business’s website is a true reflection of the business itself. During the design phase of the website, we will ask you a series of questions that will help us when creating the websites content. After the content is created, we send it to you for approval. We do not write content for blogs and articles.

How frequently can will we meet to talk about my Custom Website?

Developing a website is a fluid process and some websites require more communication than others. With that said, we require approval from our clients at each stage of the website development process before moving on. At minimum we will meet to talk about your Custom Website 6 times during the build.

How are Custom Websites created?

Our Custom Websites are created in pure HTML/CSS code complete with AMP Technology. Our eCommerce websites use HTML/CSS and Liquid code to create a flawless customer experience and while allowing for maximum growth potential.

What is a Website Health Report?

Our Website Health Report is an initial analysis of a business’s website based on our proprietary analysis and trusted third-party tools. We test a websites overall SEO score, page load speed, compression and over 50 other website indicators that contribute to growth. Our Website Health Report is offered complimentary for our clients and website consultations.

Are your Custom Websites Responsive for Mobile Devices?

All of our websites are built with mobile-first technology meaning that every website is first designed to be viewed on a phone and then on a desktop. This is the opposite of how some other websites are developed. With over 50% of web searches being on mobile and Google’s increased emphasis on mobile functionality, we make sure all of our websites offer a quality mobile experience.

How long does it take to make a Custom Website?

A projects timeline is dependent on the size and functionality of the website. However, most small business websites take between 30 and 90 days to complete.

Do I own the Custom Website once it is created?

We believe that all business websites should be owned by the business they represent. All website developed by White Whale Web Design are fully-owned by our clients upon completion.

Are your Custom Websites built with Search Engine Optimization?

Search Engine Optimization is key to a sustainable successful website. We specialize in Google’s 203 Search Engine Ranking Factors (we wrote the book on it (view here)). We work to ensure that all of our website meet as many of those 203 factors as possible.

Will I be able to update my own Custom Website?

Our Custom Websites are built for growth and experience. With that said, the best way to achieve our goals is to avoid using dashboards like WordPress, Wix and Squarespace that only slow down and complicate a websites functionality. We encourage all of our clients to have a general understanding of the code behind the website (we even give an introductory course to those that do), however we offer our clients who opt to purchase Website Management 2 hours of free content updates a month with their service.

What is AMP?

Accelerated Mobile Page (AMP) Technology is a simply yet robust framework that makes website loading smooth and near instantaneous. AMP is created on User-First Technology meaning every component of the framework is developed with the end-user's experience in mind. We believe that AMP Technology is the future of website development and only those using it will have the ability to compete at a higher level. All of our websites, big and small are built with AMP Technology.

Learn More about The AMP Technology

How will AMP help my Custom Website?

Accelerated Mobile Page (AMP) Technology is a simply yet robust framework that makes website loading smooth and near instantaneous. AMP is created on User-First Technology meaning every component of the framework is developed with the end-user's experience in mind. Page Load Speed and Mobile Optimization are two heavy-weight Google SEO Factors, websites with higher SEO rank higher on Google, receive more traffic and have the ability to sell more.

Learn More about The AMP Technology

What is GDPR & CCPA?

The General Data Protection Regulations (GDPR) and the California Consumer Privacy Act (CCPA) are a set of regulations designed to protect the fundamental privacy rights of EU citizens (GPDR) and California citizens (CCPA). As of May 2018, all websites that conduct business in the European Union are required to meet GDPR and as of January 1, 2020 qualified businesses marketing to California must meet CCPA regulations. We believe that privacy is a human right, and not just a government mandate, so all of our websites are built to follow the guidelines of the GDPR and CCPA and protect the fundamental privacy rights of all internet users.

Learn More about GDPR & CCPA Privacy Regulations

Why should I care about GDPR as a Small Business Owner?

GDPR & CCPA are a set of governmental regulation designed to protect the personal information of users located in the European Union and in the U.S of California. GDPR & CCPA are the first legislature that applies to all commercially and privately-operated websites globally. Small Business Owners should regulate their websites to cover all potential areas or concerns. GDPR & CCPA could apply to you if you collect personal information such as Email Address, Names, Phone Number and Addresses on your website. It could also apply to you if you use Google Analytics or any other tracking software on your site.

Learn More about GDPR & CCPA Privacy Regulations

How will I measure my Return on Investment?

Without goals, targets and KPI’s Website ROI can be difficult to measure. We track website ROI by setting KPI’s on each website so the website owner can track key website interactions. For eCommerce website, Shopify tracks and reports a variety of interaction indicators.

Why do you exclusively use Shopify for eCommerce websites?

We exclusively use Shopify for our eCommerce websites because Shopify is the only eCommerce platform that is designed for full customization in website design, flexible develop structures and search engine optimization. Unlike other platforms, Shopify is built to load fast, provide effective functionality and provide develops complete control over the website search engine optimization strategy. Shopify also puts an emphasis on security which means not all developers can be Shopify Experts and only secure payment processors are available on the platform.

What is Website Management?

Like cars and airplanes, websites are only reliable when they are maintained. Our website management services take traditional maintenance to a new level through our interactive reporting and real monthly website analysis services included with every website management plan. To take our website management a step further beyond monitoring and maintenance services, we also include 2 hours of website design and content updates included every month.

Learn More about Website Management

How are the Reports and Analytics calculated?

Reports and Analytics are calculated based off of two main sources of accurate data – Google Analytics and Google Search Console. We use your Google Analytics and Google Search Console accounts to segment and analyze your website data so we can understand how your website is performing.

What is a Website Summary Report?

Our Website Summary Reports are complimentary with our Website Management and our Organic Website Growth services. The Website Summary Report is a complete monthly analysis of a website’s audience, behavior and conversion data. Our reports include over 100 data points and an analyzed at an International, National and Regional level.

What do I get with Website Management?

Our Website Management services include Website Monitoring, Website Maintenance, Reporting and Analytics and 2 Hours of Content Updates monthly.

Learn More about Website Management

How frequently will we discuss my Website Management?

Our Website Management services include our Website Summary Report which consist of our 100-point data analysis of your websites International, National and Regional performance. We also include our suggestions based on our analysis and we welcome our clients to contact us if they have any questions about the data or our suggestions.

How long is a contract for Website Management?

We offer 6 & 12-month contracts for our Website Management services.

When will I start to see results from Website Management?

Website Management results consist of your website continuously running smoothly without code breaks, link breaks or errors. Website Management does not include a strategy or goals set for website growth because Website Management consists of services that help the website maintain its performance and functionality standards.

How will I measure my Return on Investment?

Website Management ROI is determined by the amount of days your website runs without downtime due to code breaks, link breaks or errors. A website without consistent downtime means it is available for customers to purchase products and services.

What is included in the 2 hours of Content Updates?

Each month we include 2 Hours of Content Updates with each Website Management plan. Content updates include blog, product, and image updates. If you would like us to add additional pages or design, then we will first use your 2 hours included in your Website Management plan and each additional hour of work will be charged at $75/hour.

What is Organic Website Growth?

Organic Website Growth is the combination of Strategy, Search Engine Optimization, Social Media Engagement, Content Creation and Branding. Organic Website Growth includes all growth mechanisms that do not include paid advertising.

What is Search Engine Optimization?

Search Engine Optimization is the process and strategy of achieving the highest position possible on a search engine platform for a given keyword or search query for a specific landing page. Search Engine Optimization is a large part of Organic Website Growth because over a trillion searches are made on search engines such as Google, Bing, Yahoo and DuckDuckGo every day. Part of our Organic Website Growth services are understanding and developing your customized process to approaching Search Engine Optimization.

How do you determine what strategy is right for me?

Organic Website Growth is the result of achieving a confident Strategic Marketing Mindset and we start this process with our own Strategic Marketing Strategy. We first guide you through understanding the components of our strategy including your purpose, mission and vision, target audience, competitors, value proposition. sales outlets, branding, goals and budget. Then we help you create a customized personal strategy that will be the road map for your website organic growth plan.

What do I get with Organic Website Growth?

Our Organic Website Growth services includes the development of a Organic Growth Strategy, monthly Search Engine Optimization (SEO) support, monthly Social Media Engagement support, monthly Organic Growth support, monthly Strategy Call to review collected and analyzed data, and monthly Reports & Analytics.

What is a Website Summary Report?

Our Website Summary Reports are complimentary with our Website Management and our Organic Website Growth services. The Website Summary Report is a complete monthly analysis of a website’s audience, behavior and conversion data. Our reports include over 100 data points and an analyzed at an International, National and Regional level.

How do you measure Organic Website Growth success?

Without goals, targets and KPI’s Organic Website Growth ROI can be difficult to measure. When creating a website Marketing Strategy, we work with you to create goals that align with your business goals, targets (monthly, quarterly and yearly), and KPI’s to measure a business’s success.

Is any of your Organic Website Growth services outsourced?

All of the services offered in our Growth Package are created and serviced in-house. Due to the diversity of our a la carte services, we do leverage the specialty businesses within the White Whale Web Design Affiliate Program to over services we do not specialize in ourselves. Services completed by our Affiliate Program include Logo Design and Blog Management.

Do you manage content creation such as blogs and articles?

Yes! In our Growth Package we offer a variety of supporting services designed to give you the guidance necessary to exceed your website growth goals. A major part of website growth is the creation of blogs and articles that attract new users to your site. We will give you monthly suggestions based on real-time data and strategy so the content you create will be valuable to the market. If you are not a natural writer or you simply don’t have time to write your own blogs, we work with businesses in our White Whale Web Design Affiliate Program that write unique content for small to medium sized businesses.

What tools do you use to determine how to grow my website best?

We use a variety of industry-leading tools to determine the growth status of our client’s websites. For data such as organic search results, keywords, backlinks, competitive analysis, position trends, domain authority and website errors we use tools such as SEMrush, Moz, Ahrefs, GTMetrix and a variety of Google tools. We believe that no one data source is 100% accurate all of the time, so we use several tools to cross-reference data and determine averages.

How frequently will we talk about my Organic Website Growth plan?

Our Growth Packages include a scheduled monthly strategy call usually conducted in the last week of each month, however depending on our client’s needs we can schedule several brainstorming sessions, check-ins and consultation session throughout the month if needed.

How long is a contract for Organic Website Growth?

6 and 12-month contracts are available for our Growth Package. All a la carte services are negotiated at the time of sale for on-going support or are serviced on a month-to-month basis.

What does the ramp-up phase entail?

We start with strategy at the core of all of our services. Our Growth Package begins with our Strategic Marketing Mindset, the detailed strategy we will use a guide when helping you grow your website. Unless specified, our a la carte services do not include the full Strategic Marketing Mindset, however all of our a la carte services include an abbreviated version.

When will I start to see results from Organic Website Growth?

Results from Organic Website Growth are not always immediate like other forms of advertising, however unlike regular advertising Organic Website Growth Results continue to grow overtime if nurtured. The industry standard for SEO ROI is 12 to 18 months of consistent work, we normally start to see the beginning signs of website growth in about 6 to 8 months.

How will I measure my Return on Investment?

Organic Website Growth ROI is based on the goals set during the strategy phase. All Growth subscriptions include our Strategic Marketing Mindset which outlines your business purpose, mission & vision, target audience, competitive analysis, goals and much more!

How much time should I spend Marketing per week?

Organic Website Growth is not dependent on the amount of time you spend working on your marketing each month. Someone who spends 3 hours a week marketing the right way, has a better chance of achieving growth than someone who spends 12 hours a week marketing the wrong way. The time you spend marketing each week should depend on your business goals, expectations and KPI’s.

How committed do I have to be to grow my website?

Organic Website Growth takes more commitment from the business than any other type of marketing, simply because it is the hardest to achieve and take consistency over time to see results. The key to achieving Organic Website Growth is to budget your time accurately and tailor your goals to your budgeted time.

What is content marketing?

Content Marketing is the process of marketing a business through the creation of unique materials such as blogs, videos, podcasts, and social media posts.

What is inbound marketing?

Inbound Marketing is the process of drawing customers to your brand, products and services using forms of content marketing, branding, social media marketing and search engine optimization.

What is Digital Advertising?

We believe that digital advertising is an important component to a business’s marketing strategy. Through digital advertising you have the ability to reach potential customers who are not familiar with your brand and introduce them to your unique value proposition. We approach digital advertising with our own Strategic Marketing Mindset which includes understanding your purpose, clearly defining your target audience and then strategically determining the best platform to engage with them on.

What are the benefits of Digital Advertising?

Digital Advertising provides businesses with the ability to Reach customers that have not yet been introduced to the brand’s products or services. Without some form of Reach, a business can have difficulties growing a rate they desire, meeting their business goals and expanding their brand into new markets. Digital Advertising is an affordable way to strategically enter new markets, target specific customer types and re-target customers based on website interactions.

How do you know what type of Digital Advertising I need?

All of our digital marketing services start with strategy, by understanding your target audience, competitive landscape, and budget allocations we will recommend an advertising option that we believe will reach your idea customer base and grow your brand.

Why do I need to advertise of Google?

Google is one of the most widely used advertising platforms in the world – and for good reason. On average those who spend a $1 on Google receive at least $2 in business as a result. Advertising on Google can be a great way to reach a new market at an affordable price while growing your brand Search Engine Optimization. For those is ultra-competitive fields such as real estate, finance, home services and food, Google Ads can help you level-up from your competitors.

How do you know if my Digital Advertising Campaign is successful?

Before starting any Digital Advertising Campaign, we start by creating a strategy with our Strategic Marketing Mindset. During the strategy process, we will outline a series of goals, targets and KPI’s that we will use to when managing the campaign. Our goal when managing your campaigns are to not only meet your goals but to exceed them.

What types of reporting and analytics will you provide me?

Depending on the Digital Advertising service you choose, you will receive monthly reports and analytics of the progress of each campaign. For Google Ads services we will send you data such as top keywords, conversion rate, click-thru-rates, impressions, ad spend, etc. For social media ad we will send you reach data, impressions, clicks, video view times (if applicable) and cost-per-click data.

What social media platforms do you manage paid advertising for?

We currently offer Social Media advertising for Facebook, Instagram, LinkedIn and Twitter. These are the four major social media platforms that receive most of the worlds traffic and have to best growth opportunities for small businesses.

Do you manage social media content creation?

We currently do not create or manage social media content. With that said, based on your location and budget, we may be able to recommend some businesses that fit your needs.

How long is a contract for Digital Advertising?

We offer 6- and 12-month contracts for Digital Advertising packages.

What do I get with your Digital Advertising service?

Depending on the type of Digital Advertising you choose, we offer various services with each package.

Learn More About Our Digital Advertising Services

What does the ramp-up phase entail?

After creating a strategy for your Digital Advertising Campaign, creating the account structure, implementing the strategy and creating the advertising assets can take 7 to 14 business days.

When will I start to see results from Digital Advertising?

Results for Digital Advertising appear almost immediately. Within the first month of running a Digital Advertising Campaign we will be able to see what is working and what is not and adjust your strategy accordingly.

Does the subscription plan include my Digital Advertising Budget?

The prices for our Digital Marketing subscription plans do not include the budget you spend on the platform itself. Our prices include the creation of a strategy and the time it takes to manage the account, gather & analyze data and make adjustments accordingly.

How do you determine what my ideal advertising budget should be?

Based on your Digital Advertising service, the platform you choose to advertise on and your goals, we will recommend a budget range that best fits your advertising needs.

Do you create landing pages for my paid ads?

All of our Digital Advertising plans include the creation of landing pages on your website.

How will I measure my Return on Investment?

Digital Advertising ROI appears almost immediately. Within the first month of running a Digital Advertising Campaign we will be able to see what is working and what is not and adjust your strategy accordingly.

What is the difference between Social Media Content Marketing and Social Media Advertising?

Social Media Content Marketing is un-paid social media marketing done usually by posting content and images to a social media profile page. Content Marketing only reaches those who follow your brand or are friends of those who share your posts. Social Media Advertising is paid social media advertising that focuses on reaching people who are not currently following or purchasing your products and services.