February 27, 2019
I discuss marketing options to countless business owners, marketing directors and business administrators every week and almost every conversation includes one of these two responses: [...]
February 14, 2019
The put it simple Brand = Authority. Branding has always been and will always be the backbone of a business’s marketing plan. Serious enough?
By definition, branding is the marketing practice of by which a company creates a name, symbol or image that is solely identified as being the image of that particular company. For most small businesses this the logo, the colors, the customer service and the qualities a company possesses that make it unique in its industry. [...]
February 11, 2019
Did you know that the colors you choose for your brand actually play a role in someone’s first impression of your company? Now, we’re not saying that the colors you choose will determine if someone is going to purchase your products or services or not, but on a high-level, a person’s perception of color is based on culture, personal experience and upbringing can play on our subconscious brain.
According to “Impact of Color on Marketing”, Satyendra Singh discovered that “people make up their minds within 90 seconds of their initial interactions with people or products. About 62-90 percent of the assessment is based on colors alone”. [...]
October 27, 2018
With Advanced Facebook Targeting, we have the ability to target over 300 different types of demographics, interests and technology related segments. We take traditional marketing to a strategic level by focusing your ads on only those who are likely to convert.
Whether you want to target new parents, board game enthusiasts, university students, or even Facebook administrators, Facebook advanced targeting is the answer. View all 365 Advanced Facebook Targeting options here.
October 23, 2018
In 2003 the federal government enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) act to set regulations and requirements for email marketing and email spam.
Officially, the CAN-SPAM act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”. This includes emails that promotes content on a commercial website.[..]