March 13, 2019
Search Engine Optimization is one of the most confusing marketing topics business owners will face when attempting to market their business digitally. Typing in “search engine optimization” or “SEO” into Google will reveal thousands of articles talking about this topic from the very basics to the extremely advanced, but in there you will also find the 5 SEO myths we are going to debunk in this article.
These are the 5 most asked about SEO myths we receive from our clients, so you can learn from them too before falling into the information trap. [...]
March 03, 2019
A small business website once published is released to the world, faced with massive competition from other websites and now faces even more scrutiny from major search engines such as Google and Bing.
So, what is the Google Spam Score?
The Google Spam Score is actually not a real score! It’s an evaluation of a websites structure and technical performance against other websites. [...]
February 20, 2019
Domain and Page Authority are terms more often used by marketing professionals and search engine optimization (SEO) gurus than the typical business owner, however understanding this unique marketing metric can make it easy to see where your website’s SEO stands.
Domain and Page Authority are two metrics developed by Moz to calculate the “PageRank” section of Google’s algorithm. PageRank is the measurement Google assigns to each webpage within a website based on popularity and importance. [...]
February 04, 2019
Search Engine Optimization (SEO) is a concept that baffles the most confident and educated business owner, but with good reason. To most, search engine optimization consists of choosing the right keywords and having an informative website, however SEO actually consists of over 200 individual factors, most not even on the radar of most marketing agencies.
To avoid confusion, the feeling of being overwhelmed and the dreadful Binge Reading Disorder we are going to break down the 3 most basic of SEO basics that every business should have down if you even want to have a chance at being seen on Google. [...]
June 29, 2018
There are over 200 factors that Google and other search engines around the world take into consideration when ranking any given web page. At White Whale Web Design, we have analyzed the 200 ranking factors discovered by other SEO professionals and ranked what we believe are the top 35 search engine optimization ranking factors that will affect small businesses either in a positive way or a negative way [..]
May 18, 2018
If your business has a website, then most likely you want that website to grow, market your business and/or inspire a purchase. Without a SEO a website can only be found through manual or direct URL searching or social media marketing. Search Engine Optimization is the reason customers can find you on Google Maps, Google Search, Bing and Yahoo search engines and the difference between a good SEO plan and a bad one can mean success or failure. Fortunately, if SEO is not on your radar, you are not alone and we have created this complete guide to help you.[..]