March 06, 2019
So, you have a limited marketing budget or no marketing budget at all. You’re a homegrown start-up entrepreneur with aspirations of owning a success company one day that will pay for your retirement home, but you’ve got to start somewhere right?
Websites are no longer just “real-estate on the web". I’m pretty sure this phase was coined by advertising companies just trying to get the small business on the web so they have a platform to advertise for them. I’ve had this phase mentioned to me by several advertising companies, and it’s simply not true. [...]
January 19, 2019
Creating a blog from scratch can feel like an overwhelming task, but we are here to tell you that YOU CAN DO THIS!
Creating blog on your website has several lasting benefits for you and your business including establishing credibility, building trust between your brand and potential customers, developing and maturing your personal brand and it can be a driving force for search engine optimization. [...]
January 19, 2019
If there is one aspect of marketing all business owners should be concerned about in 2019, its Website Security. Website Security is so important that top search engine like Google and Bing now require small businesses to have SSL Certificates if they want to achieve their maximum search engine optimization (SEO) potential.
A Secure Sockets Layer or an SSL Certificate is the stamp of trust a website can give to both the search engines and the visitors. SSL Certificates show users that the personal information they enter on the website is encrypted and safe from hackers. [...]
December 12, 2018
In 2018, the United States has suffered from 15 Atlantic storms, 8 hurricanes, over a 1,000 tornados, and 51,898 wildfires burning over 8.5 billion acres. As business owners, we often overlook the importance of a robust, quality website until its too late, much like we don’t think about the quality of our car insurance until after we get into an accident.
In this article, we will look into how natural disasters effect businesses, their employees and their families and why businesses with quality robust websites and digital marketing have a greater chance of recovering and achieving greater success after catastrophe hits. [...]
November 5, 2018
According to Netcraft’s 2018 Web Server Survey, 27% of the worlds websites are powered by the Content Management System WordPress (that’s over 75 million websites!). WordPress is used by 14% of the world’s most popular websites including CNN, NBC, TED, NFL, and Best Buy.
So, who are we to say that websites such as WordPress, Wix, Drupal and Squarespace are bad for SEO and bad for business?
WordPress is a Content Management System, commonly referred to as a CMS for short. In 2006 WordPress introduced “themes” [...]
October 7, 2018
It started with the basic computer “chip/card” readers and advanced to a global network of over 644 million websites. In its 29 years of existence, the world wide web (also known as the internet) has made leaps and bounds of growth for both businesses and consumers.
As of a 2018 study, it is estimated that 90% of internet users have made at least one purchase from the internet or have been influenced to make a purchase of a product or service.[..]
September 20, 2018
Whether your business in a small operation or a large enterprise, the term “quality” is an important aspect of your everyday operations. If it’s not, then this article is not for you.
When we talk about creating quality content, we believe that every aspect of your website must exude the same degree of excellence that you put into your products or services.[..]
April 15, 2018
Internal Content Creation is the process of business defining, writing and publishing personalized content to a website in which they own. Internal Content Creation is nothing more than a person creating the content for their website. This can refer to bloggers who blog about various subjects, or businesses that write their own articles.[..]
March 24, 2018
If you are new to the website world or are still fiddling with the idea of investing in a web presence, then this article was written especially for you! This article is written, not to persuade you to choose any particular web design or management service over another, and it is not written to persuade you to make an outlandishly large investment into a complex website service.[..]
March 12, 2018
With over 10 million users, Google Analytics is the single most robust data analysis tool used around the world. Released in November of 2005, the first Google Analytics program was far from what marketers and data analysts use today. Undergoing several re-releases, Google Analytics has evolved over the years to meet the demands of an growing and ever-changing industry.[..]