March 13, 2019
Search Engine Optimization is one of the most confusing marketing topics business owners will face when attempting to market their business digitally. Typing in “search engine optimization” or “SEO” into Google will reveal thousands of articles talking about this topic from the very basics to the extremely advanced, but in there you will also find the 5 SEO myths we are going to debunk in this article.
These are the 5 most asked about SEO myths we receive from our clients, so you can learn from them too before falling into the information trap. [...]
March 06, 2019
So, you have a limited marketing budget or no marketing budget at all. You’re a homegrown start-up entrepreneur with aspirations of owning a success company one day that will pay for your retirement home, but you’ve got to start somewhere right?
Websites are no longer just “real-estate on the web". I’m pretty sure this phase was coined by advertising companies just trying to get the small business on the web so they have a platform to advertise for them. I’ve had this phase mentioned to me by several advertising companies, and it’s simply not true. [...]
March 03, 2019
A small business website once published is released to the world, faced with massive competition from other websites and now faces even more scrutiny from major search engines such as Google and Bing.
So, what is the Google Spam Score?
The Google Spam Score is actually not a real score! It’s an evaluation of a websites structure and technical performance against other websites. [...]
February 27, 2019
I discuss marketing options to countless business owners, marketing directors and business administrators every week and almost every conversation includes one of these two responses: [...]
February 20, 2019
Domain and Page Authority are terms more often used by marketing professionals and search engine optimization (SEO) gurus than the typical business owner, however understanding this unique marketing metric can make it easy to see where your website’s SEO stands.
Domain and Page Authority are two metrics developed by Moz to calculate the “PageRank” section of Google’s algorithm. PageRank is the measurement Google assigns to each webpage within a website based on popularity and importance. [...]
February 19, 2019
Facebook has been around for over a decade and yet we are still learning the new little features the creators developed to help businesses strategically market themselves on the social media platform.
The majority of business owners rarely spend the time to learn these unique features and others know of the features but don’t use them because they are not confident in their ability to use them, they don’t have time to learn, or the they simply don’t see them as a profit source. [...]
February 14, 2019
The put it simple Brand = Authority. Branding has always been and will always be the backbone of a business’s marketing plan. Serious enough?
By definition, branding is the marketing practice of by which a company creates a name, symbol or image that is solely identified as being the image of that particular company. For most small businesses this the logo, the colors, the customer service and the qualities a company possesses that make it unique in its industry. [...]
February 11, 2019
Did you know that the colors you choose for your brand actually play a role in someone’s first impression of your company? Now, we’re not saying that the colors you choose will determine if someone is going to purchase your products or services or not, but on a high-level, a person’s perception of color is based on culture, personal experience and upbringing can play on our subconscious brain.
According to “Impact of Color on Marketing”, Satyendra Singh discovered that “people make up their minds within 90 seconds of their initial interactions with people or products. About 62-90 percent of the assessment is based on colors alone”. [...]
February 04, 2019
Search Engine Optimization (SEO) is a concept that baffles the most confident and educated business owner, but with good reason. To most, search engine optimization consists of choosing the right keywords and having an informative website, however SEO actually consists of over 200 individual factors, most not even on the radar of most marketing agencies.
To avoid confusion, the feeling of being overwhelmed and the dreadful Binge Reading Disorder we are going to break down the 3 most basic of SEO basics that every business should have down if you even want to have a chance at being seen on Google. [...]
January 19, 2019
Most business owners and entrepreneurs utilize the LinkedIn platform as just another social media channel whether personal or to promote their business. When you think about optimization, first you may think about the keywords that are included in your profile or the images you use for your cover and profile pictures, but LinkedIn optimization is so much more!
What makes LinkedIn different from Facebook, Instagram and Twitter is the type of social media platform it has become for businesses. Generally, B2B businesse [...]
January 19, 2019
Creating a blog from scratch can feel like an overwhelming task, but we are here to tell you that YOU CAN DO THIS!
Creating blog on your website has several lasting benefits for you and your business including establishing credibility, building trust between your brand and potential customers, developing and maturing your personal brand and it can be a driving force for search engine optimization. [...]
January 19, 2019
If there is one aspect of marketing all business owners should be concerned about in 2019, its Website Security. Website Security is so important that top search engine like Google and Bing now require small businesses to have SSL Certificates if they want to achieve their maximum search engine optimization (SEO) potential.
A Secure Sockets Layer or an SSL Certificate is the stamp of trust a website can give to both the search engines and the visitors. SSL Certificates show users that the personal information they enter on the website is encrypted and safe from hackers. [...]
January 19, 2019
Did you know that website chatbots such as the Facebook Messenger Chatbot are all the rage in 2019?
For those of you who are not familiar with what chatbots are, the industry generally defines them as an interface that responds immediately to an input. Most of the time you will see them in the bottom right corner of a website (as you can we use one on this page 😉). [...]
December 12, 2018
In 2018, the United States has suffered from 15 Atlantic storms, 8 hurricanes, over a 1,000 tornados, and 51,898 wildfires burning over 8.5 billion acres. As business owners, we often overlook the importance of a robust, quality website until its too late, much like we don’t think about the quality of our car insurance until after we get into an accident.
In this article, we will look into how natural disasters effect businesses, their employees and their families and why businesses with quality robust websites and digital marketing have a greater chance of recovering and achieving greater success after catastrophe hits. [...]
November 5, 2018
According to Netcraft’s 2018 Web Server Survey, 27% of the worlds websites are powered by the Content Management System WordPress (that’s over 75 million websites!). WordPress is used by 14% of the world’s most popular websites including CNN, NBC, TED, NFL, and Best Buy.
So, who are we to say that websites such as WordPress, Wix, Drupal and Squarespace are bad for SEO and bad for business?
WordPress is a Content Management System, commonly referred to as a CMS for short. In 2006 WordPress introduced “themes” [...]
October 27, 2018
With Advanced Facebook Targeting, we have the ability to target over 300 different types of demographics, interests and technology related segments. We take traditional marketing to a strategic level by focusing your ads on only those who are likely to convert.
Whether you want to target new parents, board game enthusiasts, university students, or even Facebook administrators, Facebook advanced targeting is the answer. View all 365 Advanced Facebook Targeting options here.
October 23, 2018
In 2003 the federal government enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) act to set regulations and requirements for email marketing and email spam.
Officially, the CAN-SPAM act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”. This includes emails that promotes content on a commercial website.[..]
October 7, 2018
It started with the basic computer “chip/card” readers and advanced to a global network of over 644 million websites. In its 29 years of existence, the world wide web (also known as the internet) has made leaps and bounds of growth for both businesses and consumers.
As of a 2018 study, it is estimated that 90% of internet users have made at least one purchase from the internet or have been influenced to make a purchase of a product or service.[..]
September 20, 2018
Whether your business in a small operation or a large enterprise, the term “quality” is an important aspect of your everyday operations. If it’s not, then this article is not for you.
When we talk about creating quality content, we believe that every aspect of your website must exude the same degree of excellence that you put into your products or services.[..]
June 29, 2018
There are over 200 factors that Google and other search engines around the world take into consideration when ranking any given web page. At White Whale Web Design, we have analyzed the 200 ranking factors discovered by other SEO professionals and ranked what we believe are the top 35 search engine optimization ranking factors that will affect small businesses either in a positive way or a negative way [..]
June 8, 2018
Social media is not a new concept, but businesses using social media strategically is. So, we have put together this quick guide to step you through the process of creating a social media business strategy before you create your first post.[..]
May 18, 2018
If your business has a website, then most likely you want that website to grow, market your business and/or inspire a purchase. Without a SEO a website can only be found through manual or direct URL searching or social media marketing. Search Engine Optimization is the reason customers can find you on Google Maps, Google Search, Bing and Yahoo search engines and the difference between a good SEO plan and a bad one can mean success or failure. Fortunately, if SEO is not on your radar, you are not alone and we have created this complete guide to help you.[..]
April 29, 2018
Have you ever wondered how civilization got to where it is today? If you’re a Millennial, have you ever wondered why you act the way you do and why you act different than your parents when they were your age? If you’re from the Baby Boomer generation, have you ever wondered why you don’t have much in common with “kids these days”? Simon Sinek in his book Leaders Eat Last, takes us through the journey[..]
April 15, 2018
Internal Content Creation is the process of business defining, writing and publishing personalized content to a website in which they own. Internal Content Creation is nothing more than a person creating the content for their website. This can refer to bloggers who blog about various subjects, or businesses that write their own articles.[..]
April 7, 2018
Elizabeth CEO is book for the masses. To read this book you don’t have to be the CEO of a multi-billion-dollar corporation or the President of the United States. Alan Axelrod takes the reader through 139 points that outline Elizabeth’s leadership throughout her reign as she takes a struggling poor English economy and unites a country into a global powerhouse.[..]
April 4, 2018
Happy Masters week from Augusta Georgia! Every year many of the most influencial men and women take time out of their busy schedules to attend an event know as "a tradition unlike any other". Located just across the river, our team at White Whale Web Design are celebrating by getting out on the Greenway Trail in North Augusta, South Carolina reminding you that no matter how busy you get, it is vital to get out and take a break![..]
March 29, 2018
It's offically spring and a lot has been going on in world of web design, search engine optimization, Whales and Dolphins Conservation and leadership. Check out how a Game of Thones star is supporting the Whales and Dolphins Conservation this year. Also has your website dropped in traffic this month? It could be due to Google's Algorithum change; we have all of the details in this months Whale Tail Newsletter![..]
March 24, 2018
If you are new to the website world or are still fiddling with the idea of investing in a web presence, then this article was written especially for you! This article is written, not to persuade you to choose any particular web design or management service over another, and it is not written to persuade you to make an outlandishly large investment into a complex website service.[..]
March 17, 2018
“People don’t buy WHAT you do, they buy WHY you do it.” This is a saying you will hear many times from Simon Sinek in his book “Start With WHY”. This book is a brilliant entrepreneur read for those who want to be successful in any form of business or organization. Focusing on leaders specifically, Simon explains why some leaders lead successful companies that cause buyers to follow them through all financial and economic instability and why some leaders simply fall by the wayside.[..]
March 12, 2018
With over 10 million users, Google Analytics is the single most robust data analysis tool used around the world. Released in November of 2005, the first Google Analytics program was far from what marketers and data analysts use today. Undergoing several re-releases, Google Analytics has evolved over the years to meet the demands of an growing and ever-changing industry.[..]
March 7, 2018
Marcus Sheridan’s book They Ask You Answer is perfect for those brave enough to take the dive into the adventures of entrepreneurship. Based on a young entrepreneur, Marcus Sheridan and his business partners, Marcus (who acts as the narrator) describes his journey from starting a small pool installation company with little experience to becoming one of the most recognized pool installation companies in the world.[..]
February 17, 2018
To celebrate the creation of our first blog post it only makes sense to write about the animal that highlights our business name, the Beluga Whale. In this article we will simply provide you with some interesting facts about our artic friend, and then describe how we strive to truly live up to the mammal that represents the quality of our brand.[..]