7 Ways A Website Can Grow Your Business
Published: March 24, 2018
If you are new to the website world or are still fiddling with the idea of investing in a web presence, then this article was written especially for you! This article is written, not to persuade you to choose any particular web design or management service over another, and it is not written to persuade you to make an outlandishly large investment into a complex website service. Truth is, a large investment into any web design or management service may not be for you. In this article we will discuss 7 ways any website (large or small) can benefit your business, and how you can capitalize on a market your business may not be tapping into today.
Just like no one business is the same as another, same goes for websites. All websites are unique, and the way they are created are unique as well. Some website are built for mega billion-dollar companies with customer portals and fancy analytical tracking, while some are small 2 to 3-page websites designed to inform and educate. It is a common myth that larger more complex websites achieve a higher Search Engine Optimization (SEO) Ranking in popular search engines such as Google and Bing, and have a “better user experience” because they are so intercity made. However, some of the largest websites fail in SEO and fail to offer a “better user experience” because they are outsourced to cheaper web developers and built will almost unreadable code. Small and medium sized websites can be incredibly successful in the market and in the search engines.
A Website Is A 24-Hour Salesman
If your business has a great sales team, image you best sales person. This sales person is probably making the business the most money, employees and customers like them, they are fun to be around and they are simply great at their job. Now think about the customers who want to know more about your business after 5pm or on the weekends. What about if they are in a different time-zone and they are wanting more information about your business at 3 o’clock in the morning. If you don’t have a place for that potential customer to see what your business has to offer, that potential customer may just become a potential customer to your competitor.
A website is a completely customizable salesman that never asks to take a vacation, never calls in sick and never stops being the best it is designed to be! When you are in bed, your website is awake answering customers question, taking customer information and ultimately growing your business.
A Website is a Salesman Who Creates Sales Leads
While your website is working 24-hours a day, it is also creating sales leads for you or your sales staff to convert. Have you ever gone to a website and just after you arrive on the page a box appears stating that if you fill in a few pieces of information you will receive a free “gift” of some sort? Well this is an automated sales lead and your website can do that too! These sales leads are commonly referred to as fill-forms, where a website user enters in a name, email address, and/or a phone number and that lead then is directed to a member of the sales staff to follow up on.
Sales leads can be used to obtain potential customer information in exchange for a “gift”, or it can be used to set up a consultation or appointment with a member of the sales staff.
With Some TLC and a Great SEO Strategy, a Website Can Reach Millions of People
We won’t dive into the details of Search Engine Optimization (SEO) in this article, but you can read our article called Search Engine Optimization.
The difference between having a good SEO strategy and having a great SEO strategy could be between reaching 100 people and reaching 1 million people. This may sound outlandish, but it’s true! Most web design/marketing companies in the market today will tell you that they offer SEO when they build your website. Well we are here to tell you that having great SEO is not a 1-time thing, great SEO is a daily monitoring of a websites growth and a monthly adjustment to meet the demands of an ever-changing market. A good SEO strategy will help you in the first 6 months, a great SEO strategy will help you grow your business beyond 6 years!
Grow Your Business Through Educating the Market
At White Whale Web Design, we encourage all of our members to create content through Internal Content Creation, but whether you use Internal or External content creation you website can be used to educate your market.
By writing a simple blog every 2 weeks, you will already be doing more to educate the public than 90% of other businesses. Teaching website visitors is a great way to establish a foundation of trust between your business and a potential customer and relationships built on trust are a great way to grow your business!
A Website is an Easy Way to Interact with Your Visitors
Besides the potential sales leads a website can offer, a website can also offer your visitors and your company a sense of community in the web space. Image your website is your home, its where you feel comfortable and it’s a place for fun open discussions about anything and everything. This is something you can create on your website. Although this is a more complex feature to add and maintain, a simple discussion board or comments section can invite other like-minded people to your “home” where you can offer the best service to a healthy and loyal customer base.
Sell! Sell! Sell!
For those companies who are ready to create and manage an ecommerce website, an online store is a great way to grow your business. If you sell a service, or a software you could create creative T-Shirts to sell or items that brand your company name or logo. If you sell products, then you could set up an online store to reach more customers. Online stores can take a local store and give it a global reach in a matter of days!
Establishing Brand Awareness
Even a small website tied to a social media account can establish solid brand awareness. Especially if your business is new, many people may not have any idea that your business even exists! A new website’s SEO score tends to start low and grows with time and content additions, but with social media, you can start growing your business from the first day. Once your SEO score starts to raise, your website will solidify your brand in the online web space helping your business grow every day.
The Big Picture
No matter how big or small your business may be, a website tailored to the needs of your business can help your business grow exponentially. There are many different forms of websites from WordPress templates to web design focused agencies, but only you know which methods fits your needs the most.