Website Security & SEO
Published: January 19, 2019
Catagory: Websites, SEO, Marketing With Martin
If there is one aspect of marketing all business owners should be concerned about in 2019, its Website Security. Website Security is so important that top search engine like Google and Bing now require small businesses to have SSL Certificates if they want to achieve their maximum search engine optimization (SEO) potential.
A Secure Sockets Layer or an SSL Certificate is the stamp of trust a website can give to both the search engines and the visitors. SSL Certificates show users that the personal information they enter on the website is encrypted and safe from hackers. SSL Certificates provide a number of beneficial features to businesses including:
Search Engine Optimization
As stated before, Google and other search engines are now requiring websites to have SSL Certificates before they will give the website maximum SEO. An SSL Certificate proves to Google that the website is not only legitimate, but also can be trusted by Google users.
Enhances Visitor Loyalty
Have you ever tried to visit a website and been rerouted to a “Website Not Secure” page. This message appears on all websites that do not have SSL Certificates enabled. When visitors see the green “secured” symbol in the URL box, this helps customers feel more confident when doing business with you.
In business, trust is everything and its no secret that if a website can’t maintain trust between itself and its customer then its ultimately destined for failure. According to 2018 studies, website security is one of the top priorities for website users. If the users don’t feel safe shopping on your website, then they will eventually go to your competitors.
Keep Your Information Safe
SSL Certificates not only make your website safe for your visitors, they keep your website information safe as well. Whether you are sending promotional codes or newsletters to customers, or adding blogs to your website your data will stay secured and uncompromised.
If you are reading this article, then it’s clear that looking professional is important to you, and it should! SSL Certificates can make the difference between a business looking cheap and unorganized and it looking confident and professional.
SSL Certificates come in three versions: Domain Validation (DV), Extended Validation (EV) and Organization Validation (OV). Although some low-traffic businesses can get away with a simple Domain Validation SSL Certificate, we believe that the Extended Validation SSL Certificate is the best choice for businesses large and small.
Extended Validation SSL Certificates protect customers credit card and other personal information as well provide a few business elements. Websites that have Extended Validation SSL Certificates also feature the green browser bar and a green padlock symbol next to the URL.
SSL Certificates are sold by both hosting companies and individual tech companies around the globe. Now you know that all SSL Certificates are not created equal, our advice is to only by an SSL Certificate from a reputable seller like Dream Host or GoDaddy. If you are hosting your website through one of these providers adding an SSL Certificate to your website is as easy as clicking a button.
If you have any questions about SSL Certificate installation or adding HTTPS to a website, call our team at White Whale Web Design and we would be happy to install your SSL Certificate for you!