The Ultimate Guide to LinkedIn Facts and Statisitics | White Whale Web Design

The Ultimate Guide to LinkedIn Facts and Statisitics

Published: March 18, 2019

    User Interaction & Demographics



  1. 25% of all adults living in the United States have a LinkedIn account. (Pew Research Center)

  2. LinkedIn has over 592 million users worldwide. (LinkedIn)

  3. 106 million users access the LinkedIn platform on a monthly basis. (LinkedIn)

  4. 40% of worldwide users, log-in to the platform daily. (LinkedIn)

  5. LinkedIn is currently available in 24 languages. (LinkedIn)

  6. 44% are women and 56% are men. (Pew Research Center)

  7. 26% are white, 28% are African American and 13% are Hispanic. (Pew Research Center)

  8. 29% are between the ages of 18 and 29, 33% are between the ages of 30 and 49, 24% are between the ages of 50 and 64 and 9% are above 65 years old. (Pew Research Center)

  9. LinkedIn is the fourth most popular social media network behind, Facebook, Instagram and YouTube. (Pew Research Center)

  10. 45% of LinkedIn users make more than $75,000 a year in income. (Pew Research Center)

  11. 50% of all LinkedIn users in 2018, have a college or post-graduate degree. (Pew Research Center)

  12. 30% of 2018 LinkedIn users like in a urban environment, 27% in a suburban environment and 17% in a rural. (Pew Research Center)

  13. As of September 2018, LinkedIn ranks among the lowest in cyber attacks when compared to other social media platforms. (Pew Research Center)

  14. As of October 2018, the United States ranks the highest for global LinkedIn users with 150 million, followed by India (52 million), China (44 million) and Brazil (34 million). (Pew Research Center)

  15. As of March 2016, 27% of LinkedIn users had between 500 and 100 1st degree connections on the platform. (Pew Research Center)

  16. 95% of LinkedIn users are a member of at least one group. (Pew Research Center)
  17. Company Information


  18. LinkedIn was founded in May of 2003 by Reid Hoffman, Allen Blue, Jean-Luc Vaillan, Eric Ly and Konstantin Guericke. (LinkedIn)

  19. Jeff Weiner is the current CEO of LinkedIn. (LinkedIn)

  20. In 2003, LinkedIn’s annual revenue was 120 million dollars, in 2015 the company published a revenue of 2.99 billion. (Statista)

  21. Microsoft paid $26.2 billion to by the LinkedIn platform, this is over twice as much as they have paid for any other acquisition. (LinkedIn)
  22. Business & Marketing Information


  23. The most useful LinkedIn features for users include “Who’s Viewed Your Profile”, “People You May Know” and “Search for Companies”. (Pew Research Research)

  24. As of 2015, more than 90% of companies and recruiters use the LinkedIn platform to find and hire employees. (Pew Research Research)

  25. As of April 2017, 92% of B2B businesses use LinkedIn over all other social media platforms. (LinkedIn)

  26. 94% of LinkedIn B2B businesses use LinkedIn to distribute content. (LinkedIn)

  27. LinkedIn has over 3 million active job listings at any one time. (LinkedIn)

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