The Ultimate Guide to YouTube Facts and Statisitcs | White Whale Web Design

The Ultimate Guide to YouTube Facts and Statisitcs

Published: March 15, 2019

    User Interaction & Demographics

  1. 73% of all United States adults use YouTube. (Pew Research Center)

  2. 75% of United States males say they use YouTube actively and 72% of females also actively use YouTube. (Pew Research Center)

  3. YouTube is most popular with adults between the ages of 18 and 29. (Pew Research Center)

  4. YouTube is least popular by users older the age of 75. (Statista)

  5. 84% of YouTube users earn more the $75,000 per year in income. (Pew Research Center)

  6. 85% of YouTube users have a college or post-graduate degree. (Pew Research Center)

  7. 80% of YouTube users live in an urban environment. (Pew Research Center)

  8. 75% of YouTube users are generally satisfied with the YouTube platform. YouTube is ranked fourth is customer satisfaction behind Pinterest, Google+ and Wikipedia. (Statista)

  9. Since 2016 YouTube user growth rate has decreased by almost 10% each year. By 2021 YouTube growth rate is only projected to be 4.9%. (Statista)

  10. As of February 2017, 35% of YouTube users say they visit the platform several times per day. (Statista)

  11. In a September 2017 survey, only 14% of those surveyed said they would share life’s milestones on YouTube. (Statista)
  12. Company Information

  13. YouTube was created by three former PayPal employees – Chad Hurley, Steve Chen and Jawed Karim in February of 2005. (YouTube)

  14. The first YouTube video was uploaded on April 23, 2005 by Jawed Karim; they video was called “Me at the Zoo” a video ow Karim at the San Diego Zoo. (YouTube)

  15. YouTube started advertising through the platform in August of 2007. (YouTube)

  16. YouTube currently has 76 different languages. (YouTube)
  17. Business & Marketing Information

  18. Since February of 2017, 34% of YouTube users regularly follow over 2 YouTube channels. (Statista)

  19. The most viewed YouTube ads in 2017 were: Samsung, Clash Royal: The Second, Ping-Pong Tricks, Miss Dior and Budweiser Superbowl commercial. (Statista)

  20. As of June 2018, Red Bull is the most popular YouTube channel with 2.21 bullion uploaded video views. (Statista)

  21. In 2017, businesses devoted at least 9.1% of their marketing budget to video creation. (Statista)

  22. The most-viewed YouTube videos of all-time are Luis Fonsi – Despacito, Ed Sheeren – Shape of You, and Wiz Khalifa – See You Again. (Statista)

  23. The number of channels earning more than $100,000 each year on YouTube has increased by 50% year over year. (YouTube)

  24. Daniel Middleton, known as DanTDM is the highest earning YouTuber. He earned $16.5 million in 2017. (Forbes)

  25. 9% of U.S small businesses use YouTube. (MerchDope)

  26. Viewers who watch YouTube ads but don’t watch them to completion are still 10 times more likely to take one of the ads actions. (Think With Google)

  27. The most viewed brand ads are between 30-60 seconds long. (Social Bakers)

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