Stay up to date on the latest Google Algorithum updates. We only post updates that have been comfirmed by Google.
August 3, 2018
On August 1, 2018, Google announced a broad algorithm update that effected every industry category on the web. All industries across the internet were affected by this update, however Health & Wellness, Vehicles, Beauty & Personal Care, and Hobbies & Leisure were hit the hardest by Google.
It is speculated that this Google algorithm update is a sign of Google’s increased awareness of how YMYL “Your Money Your Life” websites effect final consumers. Google defines YMYL websites as websites that if written with poor quality, could have a negative impact on someone’s life. Google defines these as financial websites, medical websites, and websites containing legal advice.
This Google Algorithm update also hit websites with low E-A-T (Expertise, Authoritativeness and Trustworthiness). Google defines the E-A-T algorithm guideline as a way to rank website pages based on the amount and quality of their content, the reputation of the website and brand, the frequency of website updates and maintenance, etc.). The Medic Google Algorithm updates, is a clear indication that Google is now focusing on websites that offer value to the market and expert advice that does not have a negative impact on the consumers life.
July 29, 2018
On July 24, 2018 Google announced the Chrome Security Warnings. As of July 25, 2018, all websites that do not have an SSL Certificate installed will display a “Not Secure” notice in the browser window. Google has given webmasters and publishers 6-months’ notice to comply with their new Chrome Security Warning guideline and now this action will be active indefinitely.
July 11, 2018
On July 9, 2018 Google rolled out their new Mobile Speed ranking guideline that started ranking websites based on the web pages ability to load fast on mobile phones. Previously page load speed was a crucial ranking factor used by Google, but this metric was based on a website’s page load speed on a desktop device. Google is still placing a large ranking weight on website page load speed, but now this page load speed will be based on mobile devices.
On average, websites generally load slower on mobile phones than on a desktop device. This is because desktop devices are usually either connected to an internet source via a physical cable, or through a strong established Wi-Fi source such as your home or work building Wi-Fi. Mobile phones depending on network, phone age and location can be operating on home Wi-Fi, 4G, 3G or a free public hotspot. All of these will load a web page differently depending on the connection.
Fortunately, to ensure your website is complying with Google’s new guideline, we can say that as a rule of thumb, a website should load within 1 second on a desktop in order to load in 3 or less seconds on a mobile phone, because mobile phones are generally 3x slower. For a free website page speed assessment, contact the White Whale Web Design team by clicking, “contact us” on the top right-hand-side of this page.
March 28, 2018
On March 26, 2018 Google released the new Mobile First Indexing guideline to the public. Google has been hinting for several months that they were experimenting with ranking websites more on their mobile versions of their websites, rather than the desktop version. Google Indexing is the process of “Googlebot’s” crawling through the web and all of the websites on the web searching for new or updated content that can be included in the search engine results pages.
Previously, Google indexed the web based on the desktop version of a website. The pitfall to this was that thanks to responsive be design and other mobile-first website frameworks, a business website could look vastly different on a mobile device versus a desktop device. Generally, the mobile version of a website will have less images, less links, and sometime less content in order to only show the end consumer what they “need” to see, rather than extra content that would be nice to see but is not crucial. This is done to make for a better mobile experience.
With this new update, Google will now be basing its indexing process off of the mobile view of a website to increase the chances of the end user finding the information they are looking for. This update does not affect the weight of the mobile-friendly ranking factor.
March 10, 2018
Google released their first of several 2018 algorithm updates on March 9, 2018. The SEO community has named this update “Brackets” because of March Madness. This algorithm update was confirmed by Google as a broad routine algorithm update that business could neither control or prevent lost rankings.
Google released this statement on March 12, 2018 “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week we released a broad core algorithm update. We do these routinely several times a year…”