Facebook provides business owners many ways to interact with and track engagement with the Facebook community. As new features are released by Facebook, we will add them to this page so you can optimize your Facebook Business page.
Facebook Messenger allows your audience to conveniently connect and communicate with your business. Facebook Messenger requires the business page manager to receive notifications when a potential customer messages the business using this feature in order to respond quickly. For quick responders, Facebook will give the business page a “quick response” badge. To receive this badge, the business page manager must respond on average in under 5 minutes. Before turning on Facebook Messenger, make sure this feature fits into your overall strategy.
Facebook Live is one of Facebook’s newest features. Facebook Live allows any business to video stream live through the Facebook platform. When Facebook Live is activated, a notification gets send to all business page follows to inform them that the business page is currently streaming live. Facebook Live can be a great feature for actively engaging the Facebook community. This feature can be used to record presentations, give insight behind-the-scenes and to stream questions and answer sessions.
Facebook Insights is a homegrown tool developed by Facebook to track user engagement of a Facebook Business Page. Facebook Insights tracks data such as: post engagement (likes, comments and shares), total post reach, how many people are talking about your page and check-ins. Whether you want high-level data or aspire to dive into the nitty-gritty, Facebook Insights allows you to find the data you need to grow your Facebook Community.
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