To set up a Facebook Business Page, first go to www.facebook.com/business and select “Create a Page” in the top-right-hand-corner. Once selected, you will shown several different types of business page options including: “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Cause or Community”. Choose the category that best represents your business or organization.
2. Complete the Essentials
After you have selected your business category, a box will appear asking for additional details such as: business name, business type, business address and page category. After filling in these few details, select “Get Started”
3. Explore the Sections
Now that you have officially reserved your space on the Facebook platform, your business page is not quite ready for action. Before filling the different sections and adding photos, take some time to explore the platform. Depending on the category of business page you chose in step #1, you will have a variety of sections that you can fill out. Go to Page Settings to see a complete list of additional sections you can add.
4. Add Pictures
Now that you are familiar with the page, start by adding some essential pictures. Your profile picture will be the sole image in which the Facebook community will associate your brand with, avoid personal, blurry and irrelevant images. Next, add your cover photo. Your cover photo is the image banner at the top of your Facebook Business Page. This image is an extension of your brand, choose an image that relates to your businesses vision.
5. Create a Username
Your Username, also referred to as your vanity URL, is you will tell people where to find your Facebook Business Page. Your username can be up to 50 characters, but avoid using additional irrelevant characters. Make your Facebook username memorable so people can easily find your page via the search bar.
6. Add Short Description
Next, add a short description to your new business page. On the main page, select “Add a Short Description”. This short description is an opportunity to tell the Facebook Community about your business (think elevator pitch). This section only allows 155 characters, so keep it short simple and to the point.
7. Add Additional Content
After your business page has the essential information, before you start posting fill in the rest of the page with relevant content. This can include: filling out the About section, adding products and services, formatting buttons and adding additional photos and videos.
8. Start Engaging
Your all set! Now start engaging with people on Facebook and growing your own Facebook Community. To keep Facebook engagement rates up, you should focus on posting unique content and post at least 5 times per week.
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