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101 Facebook Facts & Statistics

101 Facebooks Facts & Statistics

Published: September 22, 2018
Author: Martin Harvey

    User Interaction & Demographics



  1. As of June 30, 2018, Facebook has 2.23 billion monthly active users with 1.47 billion using the platform daily. (Facebook Inc. 2018 Q2 Earning Call)

  2. As of June 2017, 38.6% of the worldwide population uses Facebook regularly (Statista)

  3. 200 million of the 2.23 billion monthly Facebook users are members of meaningful groups. (Facebook Inc. 2018 Q2 Earning Call)

  4. Facebook is logged into more than any other platform, followed by Instagram, Twitter, Pinterest and LinkedIn. (Pew Research Center)

  5. Users spend an average of 20 minutes per day on the Facebook platform (Business Insider)

  6. As of July 2018, the majority of Facebook users were 25-34 year old males, followed by 25-34 year old females, 18-24 year old males and 18-24 year old females. (Statista)

  7. As of July 2018, the minority of Facebook users were 55 and older males and females, followed by 13-17 year old males and females. (Statista)

  8. On July 20, 2016, Facebook announced that over 1 billion people use Facebook Messanger every month. (Facebook)

  9. The top 5 check-ins on Facebook in 2016 came from restaurants, landmarks, bars, parks and fitness facilities. (Facebook)

  10. 68% of adults in the United States are active Facebook users, and 74% of adults say the use Facebook daily. (Pew Research Center)

  11. Facebook has the #1 most liked fan page with 208 million like. Facebook is followed by Samsung (#4), Cristiano Ronaldo (#5), Coca-Cola (#6) and Real Madrid FC (#7) (Fan Page List)

  12. Facebook users tend to like content about friends and family, news, music, humor and food. (Facebook)

  13. 83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook. (Pew Research Center)

  14. In 2016, people between 18 and 34 in the United States spent an average 19.1 billion hours watching live TV versus 21.1 billion hours on mobile. (Facebook)

  15. People spend an average of 1.7 seconds with any given piece of mobile content. (Facebook)

  16. In a January 2018 study, it was discovered that 85% of internet users with household incomes of less than $30,000 use Facebook regularly. (Statista)

  17. 47% of all Facebook users (almost 771 million people) only access the platform via a mobile device. (Venture Beat)

  18. 37% of online teenagers in the United States think that Facebook is “for old people”. (Forrester Research)

  19. As of August 2018, Texas Holdem Poker is the most used Facebook game with over 10 million active users. Texas Holdem Poker is followed by 8 Ball Pool (10 million), Candy Crush Saga (10 million) and Farm Heros Saga (10 million). (Statista)

  20. There are an estimated 81 million fake Facebook profiles (Statistic Brain Research Institute)

  21. As of March 2017, 72% of Facebook users access Facebooks products and services on a daily basis. (Statista)

  22. 400 Facebook account are created every minute by new users (Smart Insights)

  23. As of September 21, 2018 Facebook, users are primarily located in India (13%), followed by United States (10%), Brazil (6%) and Indonesia (6%). (Facebook)

  24. As of September 21, 2018, 41% of Facebook users are married, 38% are single, 17% are in a relationship and 4% are engaged. (Facebook)

  25. As of September 21, 2018, 30% of Facebook users have an “management” job title, 25% work in “administrative services”, 18% work in “production” and 15% work in “personal care and at-home services”. (Facebook)

  26. As of September 21, 2018, 71% of Facebook users accessed the platform on an Android device, 14% on an Apple device, and 7% on a computer. (Facebook)

  27. In the United States 74% of Facebook users are homeowners. (Facebook)

  28. Millennials in the United States are 1.5 times more likely to engage than the rest of Facebook. (Facebook)

  29. 45% of adults who live in the United States get their news from Facebook (Pew Research Center)

  30. Although only 37% of United States adults say they trust the news they receive from social media platforms. (Pew Research Center)

  31. More active a person is on Facebook, the more they tend to focus on a smaller number of news sources. (PNAS)

  32. The average Facebook user has about 155 friends, but would only trust four of them in a crisis. (Telegraph)

  33. Facebook is available in 101 languages and over 300,000 users helped with the translation. (USA Today)

  34. 77% of adults in the United States with at least some college education use Facebook, compared to those who have a high school education or less. (Pew Research Center)

  35. 20% of all Facebook users view videos on silent (Facebook)

  36. 93% of Americans are aware of Facebook, even if some do not use it. The only brands that beat Facebook in this category are Amazon (94%) and Google (96%). (Statista)

  37. In 2018, Facebook was used mostly by Hispanic Americans, followed by Caucasian Americans and African Americans. (Pew Research Center)

  38. Facebook takes up 22% of the internet time Americans spend on a mobile device. In comparison Americans spend 11% of internet time on Google Search and YouTube combined. (Economist)

  39. Facebook is most popular with adults who live in an Urban area, and least popular with those who live in a rural area. (Pew Research Center)
  40. Company Information



  41. Facebook was originally only open to Harvard students, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada (Facebook)

  42. Facebook original name was “Facemash”, then “The Facebook” and finally just “Facebook”. (Facebook)

  43. Facebook was founded on February 4, 2004 by co-founder Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin. (Facebook)

  44. By December 1, 2014, Facebook had 1 million active users. (Facebook)

  45. Facebook’s primary purpose was to allow users to connect to each other via the Facebook wall, but on October 1, 2005, Facebook launched Facebook Photos. By December 1, 2005, Facebook grew to over 6 million users. (Facebook)

  46. Today, Facebook is the 4th most valuable brand in the world with a value of $73.5bn, the only brand above Facebook are #3 Microsoft, #2 Google, #1 Apple. (Forbes)

  47. Facebooks Mission Statement is “To Bring the World Closer Together”, this is amplified by Facebook’s culture which focuses on working in small teams to move fast to develop more products. Facebook also has the quote “This Journey is 1% finished” to remind them that their work has only just begun. (Facebook)

  48. In 2011 Facebook CEO Mark Zuckerberg’s base salary was $500,000 per year. In 2012 Zuckerberg requested that his salary be reduced to just $1.00 per year, which the board approved in the first quarter of 2012. (Facebook Inc. Annual Proxy Statement)

  49. Facebooks Leadership includes: Mark Zuckerberg (Founder, Chairman and CEO), Sheryl Sandberg (COO), David Wehner (CFO), Mike Schroepfer (CTO) and Chris Cox (CPO). (Facebook)

  50. 770,000 people used Facebook to donate over $17 million in one week following the April 2015 earthquake in Nepal. Facebook itself donated $2 million. (Facebook)

  51. Facebook ended the second quarter of 2017 with more than 20,000 employees, up 43% year-over-year. (Ad Week)

  52. Facebooks IPO raised $16 billion in 2012, making it the third largest in United States history. (New York Times)

  53. Facebook’s Messenger App is the 6th most popular free app on the iTunes store and 4th on the Google Play store, making it currently more popular than the Facebook app on both stores. (Apple and Google Play)

  54. As of June 30th 2018, Facebook has 30,275 employees. (Facebook)

  55. The Facebook headquarters is in Menlo Park, California. Facebook also has international office in 41 cities worldwide including: Amsterdam, Hong Kong, Sydney, Vancouver, Tokyo, New Delhi, Johannesburg and Mexico City. (Facebook)

  56. Facebook’s United States offices include: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, Menlo Park, Miami, Seattle and Washington D.C. (Facebook)

  57. Facebook includes an email for users to contact them at press@fb.com (Facebook)

  58. Between 2007 and 2017 Facebook's annual net income grew from 153 million to 40.7 billion. (Statista)
  59. Facebook Business and Marketing Statistics



  60. 70 million businesses have an active business page; 57% of those businesses are employing more people due to growth in demand since joining Facebook. (2017 Facebook Q4 Earnings Call)

  61. 95.8% of social media marketers say Facebook delivers the best return on investment among the social media networks. (eMarketer)

  62. More than 2 billion messages are sent between businesses and customers every month. (2017 Facebook Q4 Earnings Call)

  63. Over 1 billion people on Facebook are connected to a business in another country and 2 in 3 people already shop internationally. (Facebook)

  64. The industry with the highest click-through rate on Facebook is the legal industry, at 1.61%. The industry with the lowest click-through rate is the employment and job training industry, at 0.47%. (WordStream)

  65. After Hurricane Maria, Facebook donated $1.5 million to NetHope and the World Food Programme. Facebook committed ad space to disseminate safety information to people in the region, and deployed a connectivity team to help deliver emergency telecommunications assistance to Puerto Rico. (Tech Crunch)

  66. The industry with the highest cost per click on Facebook is the finance and insurance industry, at $3.77. The industry with the lowest cost per click is the apparel industry, at $0.45. (WordStream)

  67. The most effective length for an ad title on Facebook is four words—15 words for a link description. (Smart Insights)

  68. 26% of Facebook users who clicked on ads reported making a purchase. (Spark Central)

  69. 47% of the value of Facebook video ads happens in the first three seconds. (Facebook)

  70. 90% of Facebook profiles and pages utilize native videos. Those videos receive a 186% higher interaction rate compared to YouTube videos. (Quintly)

  71. The most popular topics for Facebook videos, based on engagement, are food, fashion, animals, DIY and humor. (BuzzSumo)

  72. As of February 2017, the average non-Facebook Live video from leading brands lasted 173 seconds, just over 2 minutes. (Statista)

  73. As of July 2018, Fox News is the leading publisher on Facebook with 38.67 million Facebook interactions including likes, shares and comments. (Statista)

  74. One in five Facebook videos is now a live broadcast. (Facebook)

  75. Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015. (Economist)

  76. It is common for people to switch back and forth from one digital activity to Facebook throughout the day and as the purchase a product. (Facebook)

  77. In 2017, leading brands averaged about 6,546 likes per post on Facebook every day. (Statista)

  78. In 2017 TV networks received the most Facebook comments with just over 1,000 comments on each post. TV networks were followed by Non-Profits (425), Telecommunications (173), Airlines (158) and Food and Beverage companies (151). (Statista)

  79. 42% of Facebook fans “like” a page with designs of getting a coupon or discount. (Buffer)

  80. In a 2017 study, 56% of respondents felt positive or indifferent about Facebook ads on the platform. (CPC Strategy)

  81. 78% of Facebook advertising revenue comes from mobile ads (Investor)

  82. 93% of businesses use Facebook Marketing regularly (Social Media Examiner)

  83. Facebook business pages that post content about subjects related to their brand have the best engagement on Facebook. (HubSpot)

  84. Facebook advertisment videos that have captions can increase video view time by an average of 12% (Facebook)

  85. 49% of users like a Facebook page to support a brand they like. (Marketing Land)

  86. 40% of Facebook users don’t like any brand pages – this means that paid advertising is the only way to reach them. (Kentico)

  87. 15% of women purchased products they first see on Facebook. (CPC Strategy)

  88. Facebook accounts for 62% of social log-ins made by consumers to sign into websites of businesses and brands. (AdAge)

  89. In a 2017 study, 33.9% of respondents reported clicking on a Facebook ad in the past 30 days, and 13.5% followed through with a purchase within that time-frame. (CPC Strategy)

  90. Videos earn the highest rate of engagement on Facebook, despite only making up only 3% of overall Facebook content. (AdWeek)

  91. Facebook Instant Articles load 10% faster than standard mobile articles, are read 20% more, are shared 30% more and are 70% less likely to be abandoned. (Facebook)

  92. Posts published on Thursday and Friday on average receive the highest engagement. (Quick Sprout)

  93. While, Sundays and Mondays are the cheapest days to place Facebook Ads. (Hootsuite)

  94. The average Click-Thru-Rate for Facebook Advertising is 0.9%, although adding a Call-To-Action button can the lift click-thru-rate by 2.85 times. (AdRoll)

  95. When users follow brands on Facebook, the most important aspects of the Facebook Business page are the ability to reach customer service, read and watch their content, stay updated on new products and trends and find out what sales or promotions are currently active. (CPC Strategy)

  96. Top headlines based on Facebook engagement include the words “will make you”, “this is why” and “can we guess”. (BuzzSumo)

  97. 53% of a 2017 study responded that they are more likely to purchase from a business that they can contact via Facebook Messenger. (Facebook)

  98. Mobile users prefer shorter videos at 15 seconds or less duration. (Facebook)

  99. In the United States, 30% of retail shoppers who recently made a purchase discovered a new product on Facebook and 20% said that Facebook let them to buy a product or service. (Facebook)

  100. 80% of people react negatively when a mobile feed video ad plays automatically with sound. (Facebook)

  101. An ad placement that is on 40% of the top 500 apps, reaches an average of 16% more users than Facebook and Instagram alone and can result in a 12% increase in conversions. (Facebook)

  102. 75% of men and 79% of women feel more positive towards brands that promote gender equality and publish genders positive ads. (Facebook)

  103. It only takes 0.25 seconds of exposure to recall mobile feed content. (Facebook)

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