Managing your Facebook Business Page can be tricky, especially if you have no idea how people interact with your posts or know the demographics of those following your page. Fortunately, Facebook has a solution. With Facebook Insights, business owners have access to several different types of Facebook Analytics. Use the Facebook Insights sections listed below to manage you Facebook Business Page smarter.
Reach allows insight on your post reach, how many people saw your posts, and how many people engaged with your posts (i.e. how many shared, commented and liked your posts). Monitoring your reach will give you further insight on which posts achieved more engagement than other posts. This will help you understand the type of content your audience favors
Posts allows insight on how each post has performed over time. Monitoring your Posts will allow you to analyze which posts are performing best by providing the reach of each post, how many responded and the type of post.
People allows insight on who is viewing your Page and how they found your Page. Monitoring your people will help you understand which types of post create the best response.
Page Views allows insight on how many people are viewing your Page and which specific sections of your page. Monitoring your Page Views will give further insight your audience's location, age and gender so that you can segment and target them with tailored content.
Actions on Page
Actions on Page allows insight on what people are clicking on your Page. Monitoring what people are clicking on your Page can help you adjust the actions you wish your audience to take.
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