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Instagram Facts & Stats

25 Powerful Instagram Facts & Statistics

Published: October 5, 2018
Author: Martin Harvey

    User Interaction & Demographics



  1. Instagram demographics have veered toward younger generations since its inception with 59% of users being between the ages of 18 and 29. (Sprout Social)

  2. 32% of teenagers consider Instagram to be the most important social network. (Pew Research Center)

  3. 37% of Instagram users have some college experience, 33% have a college degree and 27% have a no college experience. (Sprout Social)

  4. 38% of Instagram users make less than $30,000 a year in income, 32% make between $30,000 and $49,000, 32% make between $49,000 and $74,000 and 37% make more than $75,000 a year. (Sprout Social)

  5. 26% of males and 38% of women use Instagram. (Sprout Social)

  6. 39% of Instagram users live in an Urban location, 28% live in a Suburban location and 31% live in a Rural location. (Sprout Social)

  7. As of June 2018, there are over 1 billion users on Instagram. (Statista)

  8. Only 17% of desktop traffic to Instagram comes from the United States. (Statista)

  9. Over 60% of Instagram users log in daily, making it the second most engaged network after Facebook. (Global Web Index)

  10. As of 2016, 32% of US internet users were on Instagram. (Pew Research Center)
  11. Company Information


  12. The first ever photo was posted by Kevin Systrom (@kevin) on July 16, 2010. (Instagram)

  13. Instagram was bought by Facebook on 9 April 2012, for $1 billion. (BBC)

  14. Instagram had only 30 million users when Facebook purchased the network. (BBC)

  15. On September 24, 2018, co-founders Kevin Systrom and Mike Krieger left Instagram after 8 years to pursue new business adventures. (Instagram)

  16. In 2017, it was estimated Instagram would reach nearly $4 billion in revenue. (Fool)

  17. By 2019, it’s said Instagram ad revenue could reach over $10 billion. (The Drum)
  18. Business & Marketing Information


  19. Instagram introduced advertising for select brands in October 2013, and opened up advertising for all in September 2015. (Instagram & CNBC)

  20. As of 2017, there are over 1 million advertisers on the platform. (Instagram)

  21. There are over 25 million business profiles using Instagram worldwide up from 15 million in July of 2017. (Instagram)

  22. 60% of the top brands on Instagram use the same filter for every post. (Bynder)

  23. Over 80% of Instagram users follow an Instagram business account. (Instagram)

  24. In 2018, 71% of U.S. companies use Instagram for marketing; this is the first time businesses have started allocating marketing resources to Instagram rather than Twitter. (eMarketer)

  25. In a 2018 study, 60% of users say that they have learned about a product or service on the platform. (Instagram)

  26. Instagram posts with at least one hashtag average 12.6% more engagement than posts without hashtags. (Simply Measured)

  27. Location-based hashtags receive even more engagement, and you can add as many as 30 hashtags per post. (Convince & Convert)

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