Pay-Per-Click Advertising is a type of digital marketing that only charges the marketer an advertising cost when an ad is clicked on by the end user. Pay-Per-Click advertising is one of the most widely used digital marketing models used worldwide. In addition to creating a revenue generating funnel, Pay-Per-Click Advertising improves a business’s brand awareness by over 80% in the first year according to a 2018 study.
Pay-Per-Click Advertising is a valuable extension for any business wanting to build a revenue generating funnel with minimum risk. We approach Pay-Per-Click Advertising with the same strategic process we build our websites and SEO plans out of. We first analyze the market to gain an understanding of the most recent digital marketing trends specific to your industry. Next, we analyze your website in order to determine key target demographic data, website traffic trends and website conversion trends. Finally, we use all of this data to create a unique strategy aimed to get your website in front of your ideal customers while staying within your budget.
We believe in hands-on advertising. That’s why all of our advertising plans are managed by real people with real website advertising management experience.
We believe that all businesses should own and have control over their own data. That’s why you will always own and have administration rights over your own social media and Google Ads (AdWords) accounts. By owning your own account, you will always have the ability to adjust your monthly advertising budget based on your business needs and have access to all of the ads, keywords and optimizations we develop for you.