Search Engine Marketing is the process of gaining website visibility and traffic from the search engines through Pay-Per-Click Advertising. Over 3.5 billion searches are made on Google everyday alone, that’s about 40,000 searches every second and over 1.2 trillion searches every year according to a 2018 study. Over 80% of all searchers click on Google Ads, it is estimated that over 9 million Google Ads are clicked every hour. Search Engine Marketing is an ideal way to build a revenue generating funnel with minimum risk.
Over 2 million websites worldwide belong to the Google Display Network. The Google Display Network is a combination of high traffic websites that allow businesses to advertise through the Google Ads platform. It is predicated that in 2018 the Google Display Network reached 90% of all internet users.
Search Engine Marketing is a valuable extension for any business wanting to build a revenue generating funnel with minimum risk. We approach Search Engine Marketing with the same strategic process we build our websites and SEO plans out of. We first analyze the market to gain an understanding of the most recent digital marketing trends specific to your industry. Next, we analyze your website in order to determine key target demographic data, website traffic trends and website conversion trends. Finally, we use all of this data to create a unique strategy aimed to get your website in front of your ideal customers while staying within your budget.
One of the most important aspects of Search Engine Marketing is the ability to target your ideal demographic market and additionally retarget them through Google Remarketing. Whether you’re only wanting your ads to appear within 5 miles of your restaurant, between the hours of 8:00am and 5:00pm, to people aged 25-34 or a combination of all three, we can strategically target your ideal market and then retarget them with ads after they have left your website.
Local Marketing targets audiences within 50 miles.
Regional Marketing targets five states/providences.
National Marketing puts your ads across the United States.
eCommerce Marketing gets your products in front of the masses.