eCommerce Search Engine Marketing | White Whale Web Design
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eCommerce SEM

eCommerce Search Engine Marketing

eCommerce Search Engine Marketing is the strategic process of marketing products or subscriptions on the Google Shopping Network and the Google Display Network. eCommerce Search Engine Marketing can be targeted to a specific region or demographic and our plans are not based on geographic reach.

eCommerce Search Engine Marketing
Global Network

Google Shopping Ads

The Google Shopping Network allows users to search for a product or brand on Google and compare product prices across different businesses. The Google Shopping Network also gives eCommerce businesses the opportunity to reach more potential customers than those who would view the same product on the eCommerce website. In 2016, Google Shopping accounted for 16% of average retail revenue.

Our Approach

Search Engine Marketing is a valuable extension for any business wanting to build a revenue generating funnel with minimum risk. We approach Search Engine Marketing with the same strategic process we build our websites and SEO plans out of. We first analyze the market to gain an understand of the most recent digital marketing trends specific to your industry. Next, we analyze your website in order to determine key target demographic data, website traffic trends and website conversion trends. Finally, we use all of this data to create a unique strategy aimed to get your website in front of your ideal customers while staying within your budget.

Our Approach
Target and Remarket

Target and Remarket

One of the most important aspects of Search Engine Marketing is the ability to target your ideal demographic market and additionally retarget them through Google Remarketing. Whether you’re only wanting your ads to appear within 5 miles of your restaurant, between the hours of 8:00am and 5:00pm, to people aged 25-34 or a combination of all three, we can strategically target your ideal market and then retarget them with ads after they have left your website.

Basics

Monthly Ad Budget: $500 - $3,000

$599/month

plus Ad Spend

PlatformGoogle Ads

ReportingMonthly

Strategy CallMonthly

Google AnalyticsYes

Strategy & GoalsYes

Text AdsYes

Display AdsYes

Remarketing AdsYes

Standard

Monthly Ad Budget: $3,001 - $8,000

$799/month

plus Ad Spend

PlatformGoogle Ads

ReportingMonthly

Strategy CallMonthly

Google AnalyticsYes

Strategy & GoalsYes

Text AdsYes

Display AdsYes

Remarketing AdsYes

Premier

Monthly Ad Budget: More Than $8,000

10% Ad Budget/month

plus Ad Spend

PlatformGoogle Ads

ReportingWeekly

Strategy CallCustom

Google AnalyticsYes

Strategy & GoalsYes

Text AdsYes

Display AdsYes

Remarketing AdsYes

Ready To Find Out What
Makes Strategic Marketing Different?

Google Mobile Certification
Google AdWords Certification
Google Analytics Certification
SEM Rush Digital Marketing Certification